THE EVERYTHING STORE by Brad Stone

"アマゾンの創業者のキャラクターの濃さは幾たびにも聞いていましたが、この本を読んでさらに強烈な個性の持ち主であることがわかりました。大変スリリングな内容で、途中の度重なる挫折や人との折衝など、読んでいても本を閉じてしまいたくなるほどの我の強さ、などありましたが、数日であっという間に読んでしまいました。一緒には絶対に働きたくないですが（笑）、しかし結果を出していますし、今や先進国の人々の生活に欠かせないインフラを作ったのも事実です。そのすごさが垣間見れる、そんな本です..." "秘密主義で謎めいたAmazonという企業を理解するのに十分な名著だと思います。ジェフ・ベゾフ本人をはじめ、重鎮スッタフへの取材も多く社内からの生の声を基に構成された当書籍は
Amazonという企業に興味を持った方にはかなり読み応えのある内容となってます。僕もAmazonへの興味から当書籍を購読しましたが、大満足の内容でした。文章が割りと単調なので成功者の軌跡的なサクセスストーリーを期待している方には退屈に感じるところもあるかもしれませんが、企業研究本としては、大変オススメな一冊です..."

"The book gives a fascinating insight into Amazon, not just the Amazon we know today but right back to the start of the business. The author, Brad Stone, is a well respected US journalist with a strong pedigree in this arena, and with The Everything Store he really delivers. The book appears well researched with lots of rich history, from the amusing to the serious technical details, and introduces the reader to a lot of the key players in the business..." "...one of the most memorable stories in Brad Stone's account of how Jeff Bezos made such a success of Amazon is just such an encounter with a senior manager. They were giving answers that Bezos did not believe about the speed with which the phones were being answered by the customer service team. So in the middle of a meeting with senior managers, Bezos put a phone on loudspeaker, dialed Amazon's customer service number and started ostentatiously timing how long it took to be answered. He'd been told that calls were being answered in less than a minute, but the meeting had to sit in excruciating silence as the minutes ticked up before finally the phone was answered..."

아마존은 자주 이용하는 사이트이기 때문에 책이 나오자마자 구입했었다. 하지만 처음 몇 페이지를 읽고 난 후에 읽는 것을 계속 미루어 왔다. 아무튼 이번에는 시간이 생기는 되로 읽었다. 글의 구성은 비슷한 주제를 다루는 다른 책들과 비슷하다. 아마존이라는 회사의 시작, 시련, 성장과정 등을 중요 인물들과 연결해서 설명해주고 있다. 특히 Bezos 에 대한 제한적이지만 개인적 삶이나 아마존에 대한 그의 열정에 대해서 이해할 수 있는 내용들이 인상적이다. 회사를 성공하는 데 있어서 그를 중심으로 모여든 뛰어난 인재들, 회사의 성장을 위한 계속적인 노력들을 잘 보여주는 책이다. 다만 책을 읽으면서 인터넷의 도움을 많이 받았다. 등장하는 인물들이나 기업들을 검색하면서 읽어야 했기에 ....

"We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent. Most companies are not those things." "Shaw and Bezos discussed another idea as well. They called it THE EVERYTHING STORE." "When I was eighty that I would never, for example, think about why I walked away from my 1994 Wall Street bonus right in the middle of the year at the worst about when your're eighty years old. At the same time, I knew that ......" "You can work long, you can work hard, you can work smart, but at Amazon you can't choose two out of three." ......